Meet the team
Behind Serpify is a team of SEO specialists, engineers, and digital strategists dedicated to building a smarter link building platform. Meet the people working every day to help businesses grow their search visibility.
CEO - Pontus Magnusson
Pontus Magnusson is a Swedish entrepreneur with a background in digital marketing and online ventures. Earlier in his career, he spent several years as a professional poker player, an experience that shaped his analytical thinking, discipline, and strategic decision-making.
After transitioning into the online business world, Pontus went on to found and scale multiple digital projects, including an online casino and ventures within the marketing and technology space. His work has largely focused on building internet businesses, developing partnerships, and identifying growth opportunities in competitive industries.
Originally from Sweden, Pontus now lives in Malta with his growing family, where he continues to work with international teams and build companies in the digital space.
You can connect with Pontus on Linkedin
Senior Sales and Business Dev Manager - Marta Denkovska
Marta is a marketing, sales, and business development professional with over a decade of experience, working within the iGaming industry since 2020. She focuses on building strong partnerships and offering comprehensive solutions that drive client success.
Her approach is hands-on and relationship-driven, with a strong emphasis on understanding client needs and providing consistent, high-quality support. She is passionate about working closely with clients, and consistently delivering results that meet and exceed their expectations. From closing deals to maintaining long-term relationships, she takes pride in creating value and ensuring smooth, successful collaborations.
She is a regular at iGaming conferences around the world, staying closely connected to the industry. In her personal life Marta enjoys spending time with her family, maintaining a healthy balance between professional and personal life.
You can connect with Marta on Linkedin.
Business Development Consultant - Mark Wolverson
Mark is part of the Business Development team at Serpify, where he works closely with agencies, brands, and SEO teams to help scale their off-page strategies through strategic placements and niche edits. He began his career in outreach over five years ago and has since transitioned into working directly with clients, bringing hands-on experience in link acquisition and campaign strategy.
Mark focuses on building strong relationships with partners and clients while helping them secure high-quality placements that drive meaningful SEO results.
Fun Fact: Mark is a proud cat dad and a familiar face at SEO and iGaming events. If he’s not talking about backlinks, you’ll most likely find him on a dance floor.
You can connect with Mark on Linkedin.
Head of SEO - Lydia Fox
Lydia Fox is the Head of SEO at Serpify, specialising in helping clients develop their off-page strategy, E-E-A-T signals, and authority. She has built her career around outreach, link acquisition, and creating scalable campaigns that strengthen a brand’s presence in search. Lydia has extensive experience working with clients in competitive regulated industries such as iGaming, cryptocurrency, and finance. Her focus is on delivering long-term, commercially impactful growth through strategic SEO.
An active member of the SEO community, Lydia regularly shares her insights through industry publications and by speaking at events.
Fun Fact: Lydia is an avid NFL fan and a keen chess player, two hobbies that reflect her love for strategy, whether it’s on the board, on the field, or in SEO.
You can connect with Lydia on Linkedin.
Head of Content - Roberth Elmersson
Roberth Elmersson is the Head of Content at Serpify, overseeing the editorial output produced for both the company’s flagship sites and its clients.
He manages across the full editorial process, from writing and editing to managing freelance contributors, ensuring that every piece is clear, credible and built to perform.
With many years of copywriting experience across a broad range of topics and niches, Roberth places great importance on making sure every piece feels genuine and written from the heart. SEO is naturally an important part of his work, but his approach is equally shaped by a belief that strong content should connect with readers, build trust and deliver long-term value rather than just serve the SERP’s.
Fun Fact: Roberths passions lie in music production and Swedish non-league football.
You can connect with Roberth on Linkedin.
