Meet the team
Behind Serpify is a team of SEO specialists, engineers, and digital strategists dedicated to building a smarter link building platform. Meet the people working every day to help businesses grow their search visibility.
CEO - Pontus Magnusson
Pontus Magnusson is a Swedish entrepreneur with a background in digital marketing and online ventures. Earlier in his career, he spent several years as a professional poker player, an experience that shaped his analytical thinking, discipline, and strategic decision-making.
After transitioning into the online business world, Pontus went on to found and scale multiple digital projects, including an online casino and ventures within the marketing and technology space. His work has largely focused on building internet businesses, developing partnerships, and identifying growth opportunities in competitive industries.
Originally from Sweden, Pontus now lives in Malta with his growing family, where he continues to work with international teams and build companies in the digital space.
You can connect with Pontus on Linkedin
Senior Sales and Business Dev Manager - Marta Denkovska
Marta is a marketing, sales, and business development professional with over a decade of experience, working within the iGaming industry since 2020. She focuses on building strong partnerships and offering comprehensive solutions that drive client success.
Her approach is hands-on and relationship-driven, with a strong emphasis on understanding client needs and providing consistent, high-quality support. She is passionate about working closely with clients, and consistently delivering results that meet and exceed their expectations. From closing deals to maintaining long-term relationships, she takes pride in creating value and ensuring smooth, successful collaborations.
She is a regular at iGaming conferences around the world, staying closely connected to the industry. In her personal life Marta enjoys spending time with her family, maintaining a healthy balance between professional and personal life.
You can connect with Marta on Linkedin.
Head of Content - Roberth Elmersson
Roberth Elmersson is the Head of Content at Serpify, overseeing the editorial output produced for both the company’s flagship sites and its clients.
He manages across the full editorial process, from writing and editing to managing freelance contributors, ensuring that every piece is clear, credible and built to perform.
With many years of copywriting experience across a broad range of topics and niches, Roberth places great importance on making sure every piece feels genuine and written from the heart. SEO is naturally an important part of his work, but his approach is equally shaped by a belief that strong content should connect with readers, build trust and deliver long-term value rather than just serve the SERP’s.
Fun Fact: Roberths passions lie in music production and Swedish non-league football.
You can connect with Roberth on Linkedin.
